Heart of Haiti sitelet launch

Organization: macys.com
Role: Only designer (UX + Visual)
Problem: We were expanding our fair trade program to Haiti and needed a sitelet to market the products on the website.
Measures for success: Launch on time & increase purchases of Heart of Haiti products

Solution

I designed a sitelet to market the products and people of the Heart of Haiti program. To make a more powerful connection between the products and the artists, I created an engaging interaction on the landing page where customers could rollover dots to see the exact artist who created the piece. I combined editorial shoots with shoots in Haiti, including some of my own photography from my trip there.

It launched on time and was well-received, but specific metrics of the results are confidential.

Heart of Haiti sitelet screenshots